Our GenAI drives client success

Users have been censoring themselves on search for years - AI Generative Search unleashes users to ask for what they really want from eCommerce

Most so-called "personalization" in eCommerce has really just been segmentation — grouping customers based on incomplete data and best guesses. Generative AI finally makes true, real-time, individual personalization possible by analyzing every action and preference at the customer level. For the first time, brands can deliver unique, adaptive product experiences that genuinely fit each shopper — not just the average of a group.

Most vendors talking about GenAI are full of it – and brands are being taken for a ride and need to ramp up their vendor diligence. Back-channel references encouraged.