Case studies

Our GenAI drives client success

We deliver eCommerce results that redefine expectations. Powering your advantage, now and in the future.

Sonos increased Conversion Rate by 7.25% against an existing recommendation engine

Sonos increased Conversion Rate by 7.25% against an existing recommendation engine

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Conversion Rate

Revenue Per User

Reformation increased Revenue by +4% with XRecommend, outperforming SFCC Einstein

Contemporary / Fashion

Reformation increased Revenue by +4% with XRecommend, outperforming SFCC Einstein

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72% Increased Conversions over Adobe Live Search

Luxury / Fashion

72% Increased Conversions over Adobe Live Search

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Sportswear Brand

Sportswear / Fashion

This Sportswear Brand Increased AOV by 6% and RPU by 14% by Leveraging XRecommend

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Luxury Fashion Brand

Luxury / Fashion

11% RPU Increase with XSearch for This Luxury Fashion Brand

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From the blog

Latest news, insights and more

Stories about XGEN, our approach to AI, and eCommerce news.

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The AI vs. Brand Debate Is Real — But It Doesn’t Have to Be a War

Drawing on my early missteps as a data-obsessed eCommerce VP, I urge today’s brands to overcome fear and ego, thoughtfully pairing AI-driven analytics with creative vision to optimize digital experiences—and revenue—without compromising brand integrity.

Why Zero-Result Searches Are Killing Your Conversion Rate and What XGEN Does About It

Why Zero-Result Searches Are Killing Your Conversion Rate and What XGEN Does About It

Getting zero results sends a clear message: “We don’t have what you want.” But what if the right product is there — and your site just doesn’t understand how to find it?

Head of Product

“Everything has changed – Absolutely nothing’s changed”

“Everything has changed – Absolutely nothing’s changed”

Will agentic search replace brand websites or just becomes another ad-driven channel?